2 posts tagged

av.by

Website Mascot

“Mascot” is an car award in Belarus. The award site solves many problems. We will introduce the conditions of the participants of the award. We will give the opportunity to apply for participation. We will tell about partners. We will tell about the nomination and methodology. We will introduce to the experts. And we will give the opportunity to vote for the best cars that fall into the qualifying round. We will draw prizes among the voting participants so that they will not be lazy to vote.

Award participants

All participants of the award are car dealers. And the subject of evaluation is new cars. Therefore, we designed a magazine of all cars that were sold in 2018:

Of course, you want to see all the pictures of cars. To do this, we made a gallery of cars in each nomination:

Partners

We told about all the partners. In order not to publish them at the end of the page, we mixed them into the car magazine:

Method of determining the winner

The first stage is qualifying. This is an online vote of the people on the site. We chose the five best cars for the second and third stages. I will tell you more about this later.

The second stage is the determination of the winner in each nomination. With the help of a research company throughout Belarus. We considered the region, age, gender and education of the participants. Of the five finalists of the first stage, an objective winner was determined in each nomination.

The third stage is the determination of the winner by the expert council. All six experts participated in the voting.

In total, in each nomination there will be two winners: in the opinion of the people and in the opinion of experts.

Raffle prizes

We made a prize draw for voting members to attract more people.

Consumer voting

We launched a qualifying stage vote right on the site. Phone number verification:

We show only one car on the screen to avoid comparing cars to each other and increase the objectivity of voting.

Personal data of the participant:

Gratitude for participation is discount on automotive products in the online hypermarket:

Winners presentation

We made the announcement of the winners on the site:

Mobile devices

Everything works on mobile devices:

For the site collected about 50 screens and states. In life, there is a three-dimensional logo and iridescent buttons: mascot.by

Press

  1. Marketing.by В Минске назвали лучшие автомобильные марки
  2. Realt.by Знай лучших. В Беларуси выбрали автомобиль года
  3. Домкрат Проголосуйте за любимые авто
  4. av.by Знай лучших. В Беларуси выбрали автомобиль года
  5. Belretail.by Итоги премии «МАСКОТ 2018»
  6. Tut.by Знай лучших. В Беларуси выбрали автомобиль года
  7. av.by Голосуем за лучший автомобиль года в Беларуси
  8. Marketing.by av.by проводит автомобильную премию для улучшения качества индустрии
  9. Volkswagen Подведены итоги автомобильной премии
  10. Skoda Skoda Kodiaq и Skoda Octavia – победители премии
  11. Радио Мир Названы автомобили с лучшим штатным автозвуком
2019   av.by   cars   done   mascot   сar award

Company Stamp AV

Even though you can find documents with cool logos and different fonts, you won’t see any other with unique stamps. I stand by the idea that important documents must be modern and remarkable. Your original stamp is the best advertisement that goes straight to the CEO’s table gets signed and leaves a great mark in his memory.

Objective

To help the company av.by documents to stand out.

Solution

To help stand out we decided to create a stamp that was eye-catching and hard to overlook. We had noticed that all of the other stamps look similar to each other, including many lines and old style fonts. We used the minimum amount of lines and made the stamp in the shape of the letter A to create a totally new look. We also used a unique font to make the logo bold and noticeable. The stamp complimented all of the company’s other branded documents since April 2018.

2018   av.by   done   stamp