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App Sovest

Sovest is a deferred payment card. Previously, the application could not be used until you order a card. The motivation to get one was small. Now the application shows a huge selection of products and features of the card, while offers to order it.

Smart output of goods

In the first screen the app shows the products that you can buy. After mixing lists of partner stores, special offers, promotions and offers to order a card:

If the map is already there, the application tries to report any interesting information:

The list of products is impressive in its diversity. But if you’re looking for something specific, a “smart” search will help you. If you go to a specific category, the app shows interesting products from other categories:

The application remembers the interests of the user, so everyone gets a list of products that are collected individually for him. The list is collected automatically by templates and rules. Templates and rules use the proportions and nature of the photos:

Item card

The application shows the goods, tells how much will cost a monthly payment, the duration of the deferred payment and the number of points that you will receive after repayment. The application says where you can buy the goods and from which sellers it is also. The application asks for personal data if the card is not yet issued:

Store card

The application shows all the products of a particular store and contacts:

In addition to cards and product list

We have designed about fifty screens and animations for selecting and viewing products, searching and filtering, different stages of ordering and delivery of the card, setting up a user profile, repayment of deferred payment, motivation for further purchases, loyalty program. For example:

In real life, look in the App Store and Google Play

The design of the application is made in six weeks from January 22 to March 14, 2018.
Ilya Birman is art director and designer, Ivan Zviahin is designer.

Website Brumby

The task is to make a minimal first version of a website for a startup from Amsterdam. The site says that the company helps professionals find the best companies, and companies find the best professionals around the world. The site tells the idea of the name of the company and gives contacts:

The site works on mobile devices:

I made the site design and logo. We spent two weeks on everything.

2019   brumby   done   website

Paris

In March we flew to Paris. Publish atypical photos without the Eiffel Tower.

Fucking beautiful metro inside
Photo with Vespa, of course
The hotel we chose by posters in the corridors
Exit the metro that Guimard did
Versailles is impressive
Navigation in the park of Versailles
Just a beautiful sign
And not very beautiful
Paris oxygen
Cozy entrance to the metro
Tickets to the Pompidou Museum
And the view from the roof of the museum
Entrance numbering
2019   Paris   traveled

Website Mascot

“Mascot” is an car award in Belarus. The award site solves many problems. We will introduce the conditions of the participants of the award. We will give the opportunity to apply for participation. We will tell about partners. We will tell about the nomination and methodology. We will introduce to the experts. And we will give the opportunity to vote for the best cars that fall into the qualifying round. We will draw prizes among the voting participants so that they will not be lazy to vote.

Award participants

All participants of the award are car dealers. And the subject of evaluation is new cars. Therefore, we designed a magazine of all cars that were sold in 2018:

Of course, you want to see all the pictures of cars. To do this, we made a gallery of cars in each nomination:

Partners

We told about all the partners. In order not to publish them at the end of the page, we mixed them into the car magazine:

Method of determining the winner

The first stage is qualifying. This is an online vote of the people on the site. We chose the five best cars for the second and third stages. I will tell you more about this later.

The second stage is the determination of the winner in each nomination. With the help of a research company throughout Belarus. We considered the region, age, gender and education of the participants. Of the five finalists of the first stage, an objective winner was determined in each nomination.

The third stage is the determination of the winner by the expert council. All six experts participated in the voting.

In total, in each nomination there will be two winners: in the opinion of the people and in the opinion of experts.

Raffle prizes

We made a prize draw for voting members to attract more people.

Consumer voting

We launched a qualifying stage vote right on the site. Phone number verification:

We show only one car on the screen to avoid comparing cars to each other and increase the objectivity of voting.

Personal data of the participant:

Gratitude for participation is discount on automotive products in the online hypermarket:

Winners presentation

We made the announcement of the winners on the site:

Mobile devices

Everything works on mobile devices:

For the site collected about 50 screens and states. In life, there is a three-dimensional logo and iridescent buttons: mascot.by

Press

  1. Marketing.by В Минске назвали лучшие автомобильные марки
  2. Realt.by Знай лучших. В Беларуси выбрали автомобиль года
  3. Домкрат Проголосуйте за любимые авто
  4. av.by Знай лучших. В Беларуси выбрали автомобиль года
  5. Belretail.by Итоги премии «МАСКОТ 2018»
  6. Tut.by Знай лучших. В Беларуси выбрали автомобиль года
  7. av.by Голосуем за лучший автомобиль года в Беларуси
  8. Marketing.by av.by проводит автомобильную премию для улучшения качества индустрии
  9. Volkswagen Подведены итоги автомобильной премии
  10. Skoda Skoda Kodiaq и Skoda Octavia – победители премии
  11. Радио Мир Названы автомобили с лучшим штатным автозвуком
2019   av.by   cars   done   mascot   сar award

Design Principles

Today I want to tell about the principles that help make decisions in design. What for? I do not know, maybe they will be useful for someone. Or maybe someone will share their principles in the comments. I borrowed some principles from someone; I came up with some principles myself. In any case, they help me.

Designer initiative

It simple, but important. I always forget about it. Nobody plans my week better. Nobody reminds me of a task. Nobody will tell about the requirements for the task. Nobody will tell about the technical limitations himself. Designer must be proactive in everything.

Act like a businessman

Designer compares the time spent with the benefit received. Designer does conclusions. Designer does not engage in self-expression, and looking for a cheap solution that gives the maximum benefit. Designer respects company’s resources.

Throwing napkins in the trash

This is a typical problem for any designer. The more time a designer spends on a layout, the harder it is for him to throw it out. Designer should do cheap layouts and small iterations in layouts to make it easier to throw away their decisions. If layouts don’t work, of course.

Understands the task well

If designer solves an incomprehensible or unknown task, then it is a disaster. It is better to spend more time analyzing the problem and offer a good solution. On average, about half the time spent by the designer on a task is spent on its analysis.

Responsible

This is also simple, but important. If designer promised, it means he must do it, put it in priority. If designer does not have time to do something, he must say this to those who are waiting as soon as possible.

Keeps a clear head, controls anger

Designer is not anxious and does not complain. Designer does not shift the problem to someone, designer solves it. Designer tries to follow the anger. Designer is able to calm himself. Anger and hysteria will not solve the problem.

Evaluates iceberg completely

Usually when you give a rating, you estimate time only for those tasks that are clear and visible immediately. But about the same tasks appear in the course of the decision. The simple way is to multiply the apparent time by two, then it will be more truthful. But the visible area depends on experience, so each designer has his own coefficient.

First, looking for a “perfect world”

Designer drops all the restrictions and generates the perfect solution to see a couple of final points in the future and then strives to achieve them. It often happens that “ideal solutions” can be easy to implement.

After doing simple and right now

The designer goes and solves the problem in a simple way, but without loss in quality. After he thinks how to add functionality.

2019   about me   design   principles
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