Cognitive Resistance

It’s time to describe the definition of cognitive resistance because it maybe helpful to someone. I’ll try to explain it in plain language.

Cognitive resistance occurs when the human mind encounters a complex system that also depends on the context of the product use. Author Cooper assures us that all modern informational products have high cognitive resistance.


This is when the user looks at the interface and has no idea what will happen when the interaction between the product and user begins. For example, a washing machine. In one mode it regulates the temperature, and another mode, it regulates the number of revolutions. A person will not understand it without explanation or previous experience with such an interface.


Another example, the classic hyperlink. It has two parameters of clarity which are underline and font color. It’s clear by clicking on it, the user will move to the next page. Furthermore, the hyperlink can accurately describe the page it will take the user.


With a tablespoon, it is clear what can be done with it.

You need to aim for low cognitive resistance, so that your products will be understandable and enjoyable your users.