Lady Gaga, Bradley Cooper – Shallow

Lyrics

Tell me something, girl. Are you happy in this modern world? Or do you need more? Is there something else you are searching for? I’m falling. In all the good times I find myself. Longing for change. And in the bad times I fear myself.

Tell me something, boy. Aren’t you tired trying to fill that void? Or do you need more? Ain’t it hard keeping it so hardcore? I’m falling. In all the good times I find myself. Longing for change. And in the bad times I fear myself. I’m off the deep end, watch as I dive in. I’ll never meet the ground. Crash through the surface, where they can’t hurt us. We’re far from the shallow now.

In the shallow, shallow. In the shallow, shallow. In the shallow, shallow. We’re far from the shallow now.

I’m off the deep end, watch as I dive in. I’ll never meet the ground. Crash through the surface, where they can’t hurt us. We’re far from the shallow now.

In the shallow, shallow. In the shallow, shallow. In the shallow, shallow. We’re far from the shallow now.

Перевод

Расскажи мне, девчонка. Ты счастлива в этом современном мире? Или ты хочешь большего? Есть ли что-то ещё, что ты ищешь? Я падаю. Во всём хорошем я ищу себя. Жажду изменений. И в плохие времена я боюсь себя.

Расскажи мне, парень. Ты не устал пытаться заполнить эту пустоту? Или ты хочешь большего? Не тяжело ли выкладываться на полную? Я падаю. Во всём хорошем я ищу себя. Жажду изменений. И в плохие времена я боюсь себя. Я глубоко на дне, смотри меня накрывает. Я никогда не выберусь на сушу. Погрузимся туда, где они не смогут сделать нам больно. Мы сейчас далеки от мели.

От мели, мели. От мели, мели. От мели, мели. Мы сейчас далеки от мели.

Я глубоко на дне, смотри меня накрывает. Я никогда не выберусь на сушу. Погрузимся туда, где они не смогут сделать нам больно. Мы сейчас далеки от мели.

От мели, мели. От мели, мели. От мели, мели. Мы сейчас далеки от мели.

longing → жажду
void → пустота
deep → глубоко

Mar 29   song of the week

Cognitive Resistance

It’s time to describe the definition of cognitive resistance because it maybe helpful to someone. I’ll try to explain it in plain language.

Cognitive resistance occurs when the human mind encounters a complex system that also depends on the context of the product use. Author Cooper assures us that all modern informational products have high cognitive resistance.

High

This is when the user looks at the interface and has no idea what will happen when the interaction between the product and user begins. For example, a washing machine. In one mode it regulates the temperature, and another mode, it regulates the number of revolutions. A person will not understand it without explanation or previous experience with such an interface.

Normal

Another example, the classic hyperlink. It has two parameters of clarity which are underline and font color. It’s clear by clicking on it, the user will move to the next page. Furthermore, the hyperlink can accurately describe the page it will take the user.

Low

With a tablespoon, it is clear what can be done with it.

You need to aim for low cognitive resistance, so that your products will be understandable and enjoyable your users.

Mar 11   design   human interface

Rome

In November 2018 flew to Rome. Leave here atypical photos and observations of the tourist.

I really like the font of city navigation and the logo of the subway
In the city everywhere instead of blinds use these doors
On narrow streets, all signs are bent by trucks and pasted over with stickers
The menu is written by hand. Look at the most important headline. It is interesting to consider the details
Typical Roman entrance
The city is cleaned by locals. They put boxes to tourists threw coins for cleaning the city
Just a beautiful train schedule
Bus timetable, 118 can go with a bike
Subway navigation
Rome has beautiful hills
Some more city navigation
Modernity and old in one picture
An interesting trick to fill the empty places on the poster
Feb 20   traveled

Batumi

In the summer of 2017, I visited Batumi. I’ll leave here a couple of photos for memory. At the end there are photos of the entrance doors from the old town.

Old Town reminds Riga
In Georgia, dogs are vaccinated and tagged with a chip
High-rise buildings in which he settled and some restaurant on the shore
BMW antique salon
Navigation signs in the new city
A sign in the old town
Just some pictures on a scary wall
Transport timetable at the bus stop
Dog parking
Beautiful sewer manhole
Crosswalk. They so save on road markings
Non-air-conditioned buses run around the city
And with air conditioning, there is no other urban transport in the city
Single trip ticket
Navigation in the botanical garden near the city
Kids play on the road
Typical Residential House
Probably the worst bus station in the world

Bonus doors from the old city:

Feb 20   traveled

Ivan Zviahin

I am a Lead Product Designer in auto-classified company av.by. I make a design that helps business work. I launch projects, develop site and app layouts, create posters and elements of corporate identity. I manage the processes in the design team, from principles to final launch.

I am searching for a system in every step of my project. I make prototypes and test them on real data. I respect and maximize the resources of the company. In the past, I was into programming. I know HTML, CSS and some JS. I know the basic Agile techniques.

Work History

2019...now. Lead Product Designer in auto-classified av.by
Development of prototypes and layouts for new and support for the company’s current mobile and desktop applications. I manage the processes in the design team, from principles to final launch. Im searching for a system in every step of my project. I make prototypes and test them on real data. I respect and maximize the resources of the company.

Oversaw team and kept members on task to complete orders according to deadlines.

2017 – 2019. Product Designer in auto-classified av.by. Offered suggestions to enhance the product’s design, which would improve the user experience. Observed quality control procedures. Created product prototypes using Sketch, Zeplin, Principle.

Collaborated with peers and other design team members to discuss product enhancements and features. Supported production of various proposal volumes under tight time constraints. Adhered to all corporate brand guidelines when preparing graphic materials. Designed and printed online interactive sales and marketing collateral. Contributed ideas during strategic and conceptual brainstorming sessions.

Development of prototypes and layouts for new and support for the company’s current mobile and desktop applications. Work with the product manager, development team and marketing director. Building and maintaining a design system and information architecture.

Jira, Confluence.

2016 – 2017. Lead UX and UI Designer at the marketing and advertising agency Cheshire Cat. Worked with customers to present mockups and collect information for adjustments. Partners with potential clients to determine the strengths, weaknesses, benefits, and gains of the project. Effectively collaborated with the design team by managing the production of the project and delegating responsibilities to team member.

Submitted design ideas in early planning stages with customers and project managers. Oversaw team and kept members on task to complete orders according to deadlines. Contributed ideas during strategic and conceptual brainstorming sessions. Drove business growth and success through implementing marketing and sales strategies.

I launched 16 projects. For example, the site for shops selling office chairs: kingstyle.by – for the year after launch, profits increased by 220%. Website for entrance door salons: ds-steelline.by – before launch, the shop sold 40 doors per month, after launch 210. Another example, website for furniture salon: domani.by – after launching the site, number of visitors doubled.

2013 – 2016. UX and UI Designer at the marketing and advertising agency Cheshire Cat. Created drafts and layouts. Created project timelines. Interacted effectively with clients during the design phase of the project to troubleshoot issues and gain valuable insight. Created user friendly websites and apps, ensuring users could easily navigate menus and quality content. Developed easy-to-use interfaces that complied with project and client specifications. Proficiently mastered web designs from conception to completion, including graphic design, artwork, and digital application.

Worked closely with graphic designer, editors and development team to appropriately evolve designs from concept to launch. Worked closely with several cross-functional teams including business solution architects, customer operations, support and training teams and engineering to maximize product efficacy. Drove the alignment of business requirements, user-centered design methodology and technology factors to create successful UI and UX designs.

Used skill in Photoshop, Sketch and Zeplin, Figma, Illustrator, Axure, Principle, Pixelmator, Invison, Affinity Designer to create images and layouts.

2012 – 2013. Assistant of leading designer in a construction company “Alliance Corporation”. Performed digital retouching and image editing and utilized software, including Photoshop. Eliminated bugs interfering with user experiences, generating over 116 positive customer feedback comments. Proficiently mastered web designs from conception to completion, including graphic design, artwork, and digital application.

Developed and maintained company style guide. Identified and resolved issues with website functionality, enhancing the site’s appearance and ease-of-use. Updated and managed existing website properties for a construction company. Successfully integrated websites to work with social media. Created clear icons, messaging, buttons and other UI elements for smartphones, tablets and web applications.

Other projects

Education

2017...2018. Design School Bureau Gorbunova.
I finished all three steps and defended a thesis project. Improved skills in the following disciplines: typography and layout, user interface, data visualization, prototyping, negotiations and relationships, project management and results.

2015...2017. Master of Belarusian State University of Informatics and Radioelectronics, Faculty “National Economy”.
Online marketing and e-commerce. I am able to create projects for advertising campaigns, because I am a graduate of the Google Graduate and Online Marketing Challenges program.

2010...2015. Bachelor of Belarusian State University, Faculty “Radiophysics and Computer Technologies”.
I studied programming and quantum physics. Knowledge of programming languages helps me understand how layouts will work in a product.

Skills

User research, strategy design, design system, information architecture, user interface design, graphic design, customer development, empathy, card sorting, task analysis, rapid prototyping, personas, FIRE, accessibility.

Courses and workshops

“Clear Understanding of Project Goals” by Ilya Birman, “Project and personal time management” by Nick Toverovskiy, “Typography of Layout” by Igor Shantg, “Agile techniques” by Dzmitry Yaltykhau, “Pereverstka” by Igor Shtang.

Software

Photoshop, Sketch and Zeplin, Figma, Illustrator, Axure, Principle, Pixelmator, Invison, Affinity Designer, Keynote, Jira, Confluence.

Interests

I play basketball, snowboarding. I love everything related to city navigation and transport schemes, collecting maps. I teach students at the university in free time.

Languages

English B1, Russian C1, HTML, CSS, know a little JS.

Contacts

Mail ivanzviahin@gmail.com
Telegram @ivanvanivanvan
LinkedIn Ivan Zviahin


CV print version PDF, 45 KB

Feb 20   about me
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