Website Mascot

Site version: first · second

“Mascot” is an car award in Belarus. The award site solves many problems. We will introduce the conditions of the participants of the award. We will give the opportunity to apply for participation. We will tell about partners. We will tell about the nomination and methodology. We will introduce to the experts. And we will give the opportunity to vote for the best cars that fall into the qualifying round. We will draw prizes among the voting participants so that they will not be lazy to vote.

Plus, this year we wanted to do a cooler brand identification. To get rid of the bright accents. To make the navigation to make it easier to solve specific problems. helped us with the new logo.

“Identity, for the Mascot Automobile award. It’s the wind in his face, it’s his eyes that are watering, it’s him rushing towards... And we are with him. The design solution is based on font composition. The letter A in the name is perfectly animated: we can see the road flying towards us with the eyes of our mascot. For reference: mascot is an automobile term that refers to the emblem on the radiator or hood of a car.”
Alexey Shklyanko, art director at

Award participants

All participants of the award are car dealers. And the subject of evaluation is new cars. Therefore, we designed a magazine of all cars that were sold in 2019.

Of course, you want to see all the pictures of cars. To do this, we made a gallery of cars in each nomination:


We told about all the partners. In order not to publish them at the end of the page, we mixed them into the car magazine:

Method of determining the winner

The first stage is qualifying. This is an online vote of the people on the site. We chose the five best cars for the second and third stages. I will tell you more about this later.

The second stage is the determination of the winner by the expert council. All six experts participated in the voting.

The third stage is the determination of the winner in each nomination. With the help of a research company throughout Belarus. We considered the region, age, gender and education of the participants. Of the five finalists of the first stage, an objective winner was determined in each nomination.

In total, in each nomination there will be two winners: in the opinion of the people and in the opinion of experts.

Raffle prizes

We made a prize draw for voting members to attract more people.

Consumer voting

We launched a qualifying stage vote right on the site.

Winners presentation

We made the announcement of the winners on the site. When you hover the cursor over a photo, it expands almost to the entire screen.

Mobile devices

Everything works on mobile devices.

For the site collected about 50 screens and states. In life,

Site version: first · second


2020   cars   done   mascot


In February, I visited the beautiful island Madeira. This is an Autonomous region of Portugal , located on the archipelago in the North Atlantic ocean, about 1000 km South-West of Portugal and 500 km West of the Africa. Madeira is included in the EU as a special remote territory. I share photos.

Here is such ocean was all 10 days
View of a small town at the other end of the island from Funchal
In the center of the island, the mountains hold clouds above them. There was a feeling that there is always such weather
We’ve been above the clouds
A distinctive feature of Portugal from another country is tiles
Beautiful handmade sign
R and J set the correct image for the sign
Just nice
Public washbasin
Red beautiful hydrant
Sign in the center of Funchal
The Soul Of Portugal
Navigation is right on the road

For the most patient readers there is a 26 second video:

2020   traveled


In February, he visited the second largest city in Portugal. I share photos.

The historical center is very reminiscent of Paris
Beautiful poster near the theater
Pay attention to the cool Porto metro logo
Beautiful poster near theater number two
Beautiful poster near theater number three
View of the city from the bridge, which was built by a student of Eiffel
And here, in fact, the bridge itself
Beautiful schedule at the train station
Beautiful poster on the promenade
Unusual mailbox
Beautiful poster on the promenade number two
Garbage bins
Beautiful poster in the center
2020   traveled

The process of creating the Minsk Metro Map. Part Four

The process of creating the Minsk Metro Map: Part One · Two · Three · Four

This is the last part of the story about the creating process of Minsk Metro map which we completed on July 31, 2017. In July, Kostya finished all of the buildings in the center. We made the headline and drew the icons. I will tell about the importance of the national emblem on the map.


Kostya finished all of the buildings.


Make the headline bigger.

Let’s make the sign “20 minutes walking” bigger? People do not understand that the center is shown enlarged. Yesterday, I showed the map to a friend and she asked if these stations are placed so far from each other in real life?

Make the shadow at the center brighter.

This is our search for font and color of the sign “20 minutes walking”, swipe ← →

We changed the headline and made the shadow from the center brighter.

Checked contrast:


The logo in the corner always looks good, try it.


We chose this version:


I also found a beautiful emblem of the city. Let’s try to add it. The city emblem adds an importance to the map.

Let’s redraw the railway station icon.

Redraw icons, added an national emblem.

Ilya: Cool! Let’s publish the first version.

We made the layout in A2 format. This is all of the accomplishments in one month in one picture:

Photo from the metro:

The map will look great both in train carriages and in booklets. Art director – Ilya Birman. Designers – Ivan Zviahin and Konstantin Evstratenko.

The process of creating a Minsk Metro Map: Part One · Two · Three · Four

The latest version of the Minsk Metro Map.

2019   map

The process of creating the Minsk Metro Map. Part Three

The process of creating the Minsk Metro Map: Part One · Two · Three · Four

I will tell about the process of work on the scheme in May and June. We worked on the details and decided on the font. We worked on making improvements in May. We made the coolest design of the metro line that was undergoing construction. We illustrated new trees and designed the stations pointer type “Compass”.


The following version of the metro map:

Ilya’s answer:

Oh, how drastically it got better and cleaner. For the first time, I have a feeling that it’s almost ready. Only one thing, the color of river should be lighter. The color of the buildings is too pale.

By the way, we need to think of where will we place the princess from the game Monument Valley.

Also, double check the text with transliteration. The stops in the city center look cool, but the outside does not.

Can we try that thing? Not exactly like this. But we should search for a similar effect. I don’t want a gradient, but something more graphic:

About fonts:

DIN Font
Stem Font
Pobeda font
Formular Font
P22 Underground Font

I wanted to show Minsk in the font “A little Soviet Union” but in a modern form. We decided to take the font P22 Underground.

We used the colors for metro lines from the London metro map, and we used the national ornament for the new shade from the city center. The river remained only in the center.


The metro line names are missing the word “line”.

The star on Victory Square monument is too close to the name. We have to place the star on top of the name. Where the Obelisk statue is placed badly breaks the metro line. Perhaps the circle should be made more transparent.

The purple color at the station looks bad. It is better to make it black and use larger font.

The comments were easy to understand. We replaced the font everywhere and began to add icons such as ATM, Disabled Lift, WC near the stations.

We realized that the icons are too hard to see. The ornament around the center begins to annoy us, so we removed it. The black color of the station names is too much contrast. It is necessary to replace it.

It became clear that I do not like the way the river looks. I redid it. I also drew hockey arenas with more details.

By this time Kostya drew towers near the railway station. In replace of a statue on one of the towers, stands the Princess from the game Monument Valley.

I added towers and all sorts of things.

Ilya’s comments:

It looked cooler when exit dots were without opacity.

The bus lines are hard to see, they must be darker.

Does it seem that the shadows fall from the trees? It turned out badly and falls in the wrong place like at 3d-buildings.

You need to sign the river somehow with a bend like on maps.

The comments are understandable. Later, Ilya and I had a dispute. We could not find a common decision about the direction of shadows from the buildings and trees. Ilya offered all the shadows to steer down. We wanted the shadow to be on one side. It would give volume to the buildings. Kostya showed an example on the cube.

Ilya: Anyway from the right to left looks bad. It is possible to cheat: a shadow to throw downwards, and on the left sides make a shadow a little lighter than the right ones.

We went to look for examples and tried different shadows on our buildings.

We were able to convince Ilya that the shadow down doesn’t look good. We agreed to make a shadow to the right.

We made a new version. The exit dots became brighter. We named the river and bus station.

We didn’t have enough time to correct the shadows.

Ilya: The tiny dots near the exits looked better. Let’s remove the icons from the railway stations. They’re not beautiful. There is too much information next to the place around Vakzalnaya station. The railway and bus stations belong to one place.

I: This is how they are located in life!

Ilya: Then it is necessary to remove this table:

I: And do we not name the train station?

lya: The station “Vakzalnaya” is already written, what else is there to sign? Can you make the station’s icon green? Next to the station “Uruccha,” make the blue airplane bigger. Then just write underneath: “Bus 300Э goes to the airport.”

I:Fine, but the metro station “Vakzalnaya” is to the left of the station...

Ilya: Hmm, can you put the name to the left?

I: There’s also a blue metro line right there... just bend it or sign it straight. Let’s just write the words, it will be better for now. We will come back to this question later.

We named the railway stations and added new shadows to the trees. We replaced squares for circles at the stations exits. We made the icons of the elevator larger, drew a new icon for the airport. We also drew new bus routes. Finally, we made a draft version of the stations in alphabetical order, which is placed below.



Let’s remove the margins and bold styles of the first letters in the list. I want the arrows that we will use to be the same as the Moscow metro map of 2013 that I created. In the center, you can use the same circles that were used for the metro stations exit signs.

Think about where you can put our names.

What have you decided to do with the hockey arena?

We decided to draw a volumetric arena, but not until after the first release of the map.


The pointer is good.

Let’s take a look at the stations names and icons for the elevators and toilets. There should be a clear principle for icons alignment.

The circle seems to be unnecessary in bus lines.

Let’s go back to the piece of the map that is around station “Vakzalnaya”. All the text about the station should be underneath the name of station “Vakzalnaya.” The map also needs an icon that is a green train and is like the airport icon.

I’m not sure I got it right, but I’ll show you a draft.

You can get to the railway station from the station “Ploshcha Lenina” without going outside. “Vakzalnaya” is located below the train station and has no tunnel to it. The train icon should be blue. The train station is just across the street from the city’s tower. This is all important information to consider.

Then I had an idea. While the green line of the metro is under construction, station “Vakzalnaya” should be placed outside of the city center.

At the same moment Ilya wrote:

We need to get the station Vokzalnay out of the city center. In this event, you won’t think that it is suitable for the ride to the station.

Let’s show somehow that the green line is being under construction. Can we draw the line either contour or dotted?

I worked on the comments and made the next version.


There are a few thoughts about the green line. First, it is possible to make the line from dots…it could look beautiful. Second, I would have made the station’s name in a smaller font size.

Write our names vertically on the edge of the format.

It seems that we have just created the coolest display of metro lines that was ever made. Here’s a draft:

I’ll show you the final version after I tell you about the new trees. Yes, trees. Ilya offered to redraw them completely and make them more modern. I struggled to keep the old trees until the last moment, and now I’m glad we changed them. I will tell you a little about the process of creation.

Ilya says:

As a whole picture, we have cool buildings and cool graphics on the map, and the trees don’t match the style. You can try to draw half transparent circles. Look at this:

My attempts to draw trees:

We decided on the last option. The version with new trees and green line:


“20 мин от центра · 20 min from the centre”. You need an icon of the man instead of the pointer.

Let’s write the working hours like this: 5:30am to 1:00am.

What is the thing in the center? A rectangle on a stick?


It’s a big screen on the square. The screen is a popular meeting place, city locals will understand the icon.

I have shown several options for displaying captions in English, but the captions are in a difficult place.

The first option won. All Belarusian inscriptions should stand as if there is no English. After that, the English version is put in free space.

We deleted the icons for WC, elevators, etc.


The train station icon looks like a ferry.

The trees look cool.

You need to make a star at the obelisk bigger.

By this time, Kostya had painted the cathedral. We made comments and added a new building to the map. We made bridges for the first version. Then we will draw the cooler one.

Here is the work for two months in one picture:

June ended. I will tell about the work from July and August in the fourth part. By the way, the fourth part is the final. Kostya is drawing the main buildings in the center in fourth part. I will tell you how we made the headline. I will also tell you about the importance of the emblem on the map.

The process of creating a Minsk Metro Map: Part One · Two · Three · Four

The latest version of the Minsk Metro Map.

2019   map
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